Founded in 2010, Beijing POP MART Culture & Creative Co., Ltd. stands as China's pioneering trendsetting cultural and entertainment enterprise. Over its decade-long development, POP MART has established a comprehensive ecosystem covering five strategic pillars: global artist collaboration, IP incubation and operation, consumer engagement, trendy toy culture promotion, and innovative business ventures. This integrated platform spans the entire industry chain of collectible designer toys.Guided by its brand philosophy "Create Trends, Share Happiness. To light up passion and bring joy," POP MART has successfully hosted six international designer toy exhibitions in Beijing and Shanghai since 2017. These events have filled a domestic industry gap while fostering cultural exchanges between global creators and China's Gen Z enthusiasts.As of December 31, 2021, POP MART operates:295 directly-operated stores1,611 robotic storesPresence across 103 Chinese citiesThis multi-channel network strategically combines immersive retail experiences with smart vending solutions, cementing its leadership in China's $7.6 billion collectible toy market.